Hardcore Pawn Where Are They Now?

When “Hardcore Pawn” premiered on TruTV in 2010, it gave viewers an inside look at the day-to-day operations of American Jewelry and Loan, a family-owned pawn shop in Detroit, Michigan. The show, which was often compared to History Channel’s “Pawn Stars,” focused on the Gold family—Les, his son Seth, and daughter Ashley—and their interactions with the colorful array of customers who came through their doors. But since the show ended in 2015, fans have been curious about what the cast of “Hardcore Pawn” has been up to. This article will delve into the lives of the Gold family and the staff of American Jewelry and Loan post-show.

Les Gold: The Patriarch

  • Les Gold, the founder of American Jewelry and Loan, has continued to thrive in the pawn industry. He remains the CEO of the shop and has expanded his business ventures.
  • He has also become a public speaker, sharing his expertise in business and financial literacy at various events.
  • Les has maintained a presence on social media, where he engages with fans and promotes his business.

Seth Gold: The Successor

  • Seth Gold has stepped up as the face of American Jewelry and Loan, taking on more responsibilities in the family business.
  • He has been recognized by the National Pawnbrokers Association and continues to advocate for the pawn industry.
  • Seth also co-hosts a podcast where he discusses business and economic trends.

Ashley Gold: Branching Out

  • After leaving the show, Ashley Gold started her own online jewelry business, which has been successful.
  • She has also made appearances on various media outlets as a jewelry and lifestyle expert.
  • Ashley has focused on her personal brand, building a strong following on social media platforms.

The Staff of American Jewelry and Loan

  • Many of the memorable staff members from “Hardcore Pawn” have moved on to new opportunities or remained with the company.
  • Some have stayed out of the public eye, while others have used their fame to launch independent ventures.

Rich Pyle: After the Show

  • Rich Pyle, the shop’s manager, left American Jewelry and Loan and has pursued a career in entertainment.
  • He has been involved in music, hosting events, and even acting in independent films.

The Legacy of “Hardcore Pawn”

  • The show has left a lasting impact on reality TV and the pawn industry, often highlighting the economic struggles of Detroit.
  • It has also influenced other pawn-related shows and documentaries.

Impact on Detroit’s Economy

  • American Jewelry and Loan has continued to be an important part of Detroit’s economy, providing loans and retail services to the community.
  • The Gold family has been involved in various charitable activities, contributing to the city’s revitalization efforts.

Business Expansion and Innovation

  • The Gold family has expanded their business, opening additional locations and embracing new technology to serve their customers better.
  • They have adapted to the changing retail landscape by enhancing their online presence and e-commerce capabilities.

Media Appearances and Branding

  • Members of the Gold family have made several media appearances to discuss their experiences on “Hardcore Pawn” and their insights into the pawn industry.
  • They have leveraged their fame to build a stronger brand for American Jewelry and Loan.

Community Engagement and Philanthropy

  • The Golds have used their platform to engage with the community, hosting events and supporting local causes.
  • They have been active in philanthropic efforts, donating to charities and providing educational resources.

Adapting to Industry Changes

  • The pawn industry has seen significant changes since “Hardcore Pawn” aired, with more regulations and a shift towards online transactions.
  • American Jewelry and Loan has adapted by updating their appraisal methods and inventory management to stay competitive.

Where Are They Now: A Summary Table

Below is a table summarizing the current endeavors of the main cast of “Hardcore Pawn”:

FAQs About “Hardcore Pawn”

Is American Jewelry and Loan still open?

Yes, American Jewelry and Loan is still open and continues to operate in Detroit, Michigan, with Les Gold at the helm.

Did the show “Hardcore Pawn” accurately depict the pawn business?

While “Hardcore Pawn” did show many aspects of the pawn business, it also focused on dramatic interactions for entertainment value. The reality of the pawn industry is often less sensational.

Yes, fans can visit American Jewelry and Loan. The shop is open to the public, and visitors can experience the iconic location firsthand.


In conclusion, the cast of “Hardcore Pawn” has continued to make their mark in the world post-show. Les Gold remains a prominent figure in the pawn industry, while Seth and Ashley Gold have carved out their own paths in business and entrepreneurship. The staff members have pursued various endeavors, with some staying in the public eye and others choosing a more private life. American Jewelry and Loan continues to be a staple in Detroit, adapting to industry changes and maintaining a strong community presence. The legacy of “Hardcore Pawn” lives on, not only through reruns but also through the ongoing success and influence of the Gold family and their business.

The net worth figures and related information presented here are derived from a variety of public sources. These figures should not be regarded as definitive or fully accurate, as financial positions and valuations are subject to change over time.
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