Johnny Morris Net Worth 2024


Johnny Morris is a name that resonates with many, especially those who are passionate about outdoor activities and fishing. He is the founder and CEO of Bass Pro Shops, a leading retailer of hunting, fishing, camping, and other related outdoor gear. His entrepreneurial journey, which began with a small fishing section in his father’s liquor store, has led him to become one of the wealthiest individuals in the United States. This article will delve into the projected net worth of Johnny Morris in 2024 and the factors contributing to his wealth.

Estimated Net Worth:$8 billion
Born:October 12, 1948
Country of Origin:United States
Source of Wealth:Entrepreneur, Businessman

Johnny Morris’ Early Life and Career

Johnny Morris was born in Springfield, Missouri, and developed a passion for fishing and hunting at a young age. His love for the outdoors led him to start a small fishing section in his father’s liquor store in 1971, which eventually grew into Bass Pro Shops. Today, Bass Pro Shops has over 200 stores across North America and is a leading retailer of outdoor gear.

Establishment of Bass Pro Shops

Johnny Morris’ journey to wealth began with the establishment of Bass Pro Shops. He started by selling fishing tackle in the back of his father’s liquor store. His business grew rapidly, and by 1974, he had opened his first pro shop in Springfield, Missouri. The success of Bass Pro Shops can be attributed to Morris’ understanding of his customers’ needs and his commitment to providing high-quality products.

Expansion and Growth of Bass Pro Shops

Over the years, Bass Pro Shops has expanded significantly, both in terms of physical stores and product offerings. The company now sells a wide range of outdoor gear, including hunting, camping, and boating equipment. This expansion has significantly contributed to Johnny Morris’ net worth.

Acquisition of Cabela’s

In 2017, Johnny Morris made a significant move that further increased his wealth by acquiring Cabela’s, a direct competitor to Bass Pro Shops. The $5.5 billion deal not only expanded Bass Pro Shops’ reach but also consolidated its position in the outdoor retail market.

Investments in Real Estate

Aside from his retail business, Johnny Morris has also invested heavily in real estate. He owns Big Cedar Lodge, a wilderness resort in the Ozark Mountains, and several other properties. These investments have significantly added to his wealth.


Despite his immense wealth, Johnny Morris is known for his philanthropic efforts. He established the Johnny Morris Foundation, which supports conservation efforts and promotes outdoor education. While this does not directly contribute to his net worth, it demonstrates his commitment to giving back to the community.

Johnny Morris’ Net Worth in 2024

Given the steady growth of Bass Pro Shops and his other investments, Johnny Morris’ net worth is projected to increase in the coming years. By 2024, his net worth is estimated to reach $8 billion, making him one of the wealthiest individuals in the outdoor retail industry.

Factors Contributing to Johnny Morris’ Wealth

  • Successful establishment and expansion of Bass Pro Shops

  • Acquisition of Cabela’s

  • Investments in real estate


In conclusion, Johnny Morris’ journey from a small fishing section in his father’s liquor store to becoming the CEO of Bass Pro Shops is a testament to his entrepreneurial spirit and passion for the outdoors. His strategic business decisions, including the expansion of Bass Pro Shops and the acquisition of Cabela’s, have significantly contributed to his wealth. With his continued success and investments, Johnny Morris’ net worth is projected to reach $8 billion by 2024.

The net worth figures and related information presented here are derived from a variety of public sources. These figures should not be regarded as definitive or fully accurate, as financial positions and valuations are subject to change over time.
You May Also Like