Nathan Apodaca Net Worth 2024


Nathan Apodaca, also known as Doggface, is a social media sensation who rose to fame in 2020 after a video of him skateboarding while drinking cranberry juice and lip-syncing to Fleetwood Mac’s “Dreams” went viral. His laid-back vibe and infectious positivity captured the hearts of millions, leading to a significant increase in his net worth. This article will delve into the projected net worth of Nathan Apodaca in 2024, his sources of income, and how his newfound fame has impacted his financial status.

Estimated Net Worth:$1 million
Born:May 1, 1982
Country of Origin:United States
Source of Wealth:Social Media, Endorsements, Merchandise

Projected Net Worth in 2024

As of 2021, Nathan Apodaca’s net worth is estimated to be around $500,000. However, given his increasing popularity and the potential for more lucrative deals, it is projected that his net worth could reach $1 million by 2024.

Factors Contributing to Net Worth

  • Social Media Earnings

    Apodaca’s primary source of income is from social media platforms, particularly TikTok, where he has over 5 million followers. He earns money through sponsored posts, brand partnerships, and ad revenue.

  • Endorsements

    Following his viral video, Apodaca has landed several endorsement deals. Most notably, he was featured in a commercial for Ocean Spray, the brand of cranberry juice he was drinking in his viral video. These endorsements significantly contribute to his net worth.

  • Merchandise Sales

    Apodaca also sells merchandise, including t-shirts, hoodies, and stickers, featuring his image and catchphrases. The sales from his merchandise contribute to his overall income.

  • Public Appearances

    Apodaca’s popularity has led to opportunities for paid public appearances and events. These engagements provide another source of income.

Impact of Viral Fame on Net Worth

Apodaca’s viral fame has had a significant impact on his net worth. Before his viral video, he was living in an RV parked outside his brother’s house. However, his life changed overnight when his video went viral. He received donations from fans, endorsement deals, and even a new truck from Ocean Spray. His viral fame has opened up numerous opportunities for income generation, leading to a significant increase in his net worth.


Following his viral video, fans set up a GoFundMe page to help Apodaca upgrade his living situation. The page raised over $10,000, contributing to his net worth.

Endorsement Deals

Apodaca’s viral video led to several endorsement deals, most notably with Ocean Spray. These deals have significantly increased his income.

New Opportunities

Apodaca’s viral fame has opened up new opportunities for income generation. He has been invited to appear on numerous TV shows and events, further increasing his net worth.


Nathan Apodaca’s net worth has seen a significant increase following his viral fame. His laid-back vibe and positivity have endeared him to millions, leading to numerous opportunities for income generation. From social media earnings to endorsement deals and merchandise sales, Apodaca has multiple streams of income contributing to his net worth. Given his increasing popularity and the potential for more lucrative deals, it is projected that his net worth could reach $1 million by 2024.

The net worth figures and related information presented here are derived from a variety of public sources. These figures should not be regarded as definitive or fully accurate, as financial positions and valuations are subject to change over time.
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